PRODUCT PHOTOGRAPHY
Commercial photographs of product lines, or of individual products. The imagery/photographs focus on either design (reveal the detail and feel of a product to the customer) or use of the product (attraction of the product to a potential buyer). The commercial usage of product photography can vary from advertisements, merchandising and/or product placement. This could be for brochures, leaflets, menus, websites, catalogs, etc.
GROUP SHOTS
Group shots are intended for a group of products, composed of two or more. These are often used for items in the same product line or products that are packed in different quantities.
COMPONENT SHOTS
This is done for the components of a certain product. This could include accessories or multiple piece products.
DETAIL SHOTS
It is the close-up of some parts or the features of the product.
TEASER SHOTS
It is often done with artistic appeal. The purpose of this shot is to get the interest of the viewer. This type of shot is often used as brochure cover, catalogue category divider and packaging graphic design. Teaser shot is usually done with props and is set up to suggest usage of the product and the lifestyle that the product fits into.
RETAIL SHOTS
Used mainly for planograms or product content management. Pictures of the product as it is packed for retailers.